You Don't Need Another Agency.
You Need Systems That Work.
Most small business owners are overwhelmed.
- Leads fall through the cracks.
- Admin eats your time.
- Sales aren't consistent.
- You know what's broken — you just don't have the time or bandwidth to fix it.
We're The Lab — Your Systems & ROI Department, without bloated payroll or fluff.
Text Michael Koontz (The Lab Founder) to get started
817-880-3633
Welcome to the ANTI-Marketing Agency.
Here's How It Works
We don't do fluff. We do systems.
4 Weekly Strategy Calls. Zero Cost. No Risk.
Each week, we meet + build:
- Real-time ideas with a strategist
- Systems installed by a builder
- Tangible progress you can feel
No homework. No hard sell. Just real help.
At The Lab, you're never locked in. You're either in:
BUILD MODE
We're actively designing and launching new systems
MAINTENANCE MODE
Things are running smooth, and we keep 'em that way
You can switch between modes as needed.
Most clients build hard for a few months, then maintain until it's time to level up again.
Choose the plan that works for your business:
| Plan | Features | Price |
|---|---|---|
| Solo Lab | 1 call/month + System Updates | $995/mo |
| Growth Lab | 2 calls/month + Double Output | $1,595/mo |
| All-In Lab | Weekly Calls + Fast Queue + Text Support | $2,595/mo |
Always ROI-Backed. Or It's Free.
- Stop losing sales from bad follow-up
- Save 10–20 hours a week on admin
- Automate what drains your time
- Keep the systems running smoothly
- Feel like you finally have a team that thinks like owners
Without systems, your business will always be duct tape and hustle.
More leads won't help. More people just mean more payroll.
Without systems, you'll stay stuck.
With The Lab, you scale smart—with peace of mind, not burnout.
Text to Start – It's That Simple
Michael Koontz, Founder of The Lab
817-880-3633
Let's Build Something That Works — Then Keep It Working.
The Lab | The Anti-Marketing Agency
We deliver ROI or it's FREE.