THE LAB - Sales Engagement on autopilot.

Last updated 08/16/23

This privacy notice for The
Lab LBK LLC (doing business as The Lab) (“we,” “us,” or “our”), describes how
and why we might collect, store, use, and/or share (“process”) your information
when you use our services (“Services”), such as when you:

Visit our website at [email protected],
or any website of ours that links to this privacy notice

Engage with us in other
related ways, including any sales, marketing, or events

Questions or concerns?
Reading this privacy notice will help you understand your privacy rights and
choices. If you do not agree with our policies and practices, please do not use
our Services. If you still have any questions or concerns, please contact us at
[email protected].

SUMMARY OF KEY POINTS

This summary provides key
points from our privacy notice, but you can find out more details about any of
these topics by clicking the link following each key point or by using our
table of contents below to find the section you are looking for.

What personal information do
we process? When you visit, use, or navigate our Services, we may process
personal information depending on how you interact with us and the Services,
the choices you make, and the products and features you use. Learn more about
personal information you disclose to us.

Do we process any sensitive
personal information? We do not process sensitive personal information.

Do we collect any
information from third parties? We do not collect any information from third
parties.

How do we process your
information? We process your information to provide, improve, and administer
our Services, communicate with you, for security and fraud prevention, and to
comply with law. We may also process your information for other purposes with
your consent. We process your information only when we have a valid legal
reason to do so. Learn more about how we process your information.

In what situations and with
which parties do we share personal information? We may share information in
specific situations and with specific third parties. Learn more about when and
with whom we share your personal information.

How do we keep your
information safe? We have organizational and technical processes and procedures
in place to protect your personal information. However, no electronic
transmission over the internet or information storage technology can be
guaranteed to be 100% secure, so we cannot promise or guarantee that hackers,
cybercriminals, or other unauthorized third parties will not be able to defeat
our security and improperly collect, access, steal, or modify your information.
Learn more about how we keep your information safe.

What are your rights?
Depending on where you are located geographically, the applicable privacy law
may mean you have certain rights regarding your personal information. Learn
more about your privacy rights.

How do you exercise your
rights? The easiest way to exercise your rights is by submitting a data subject
access request, or by contacting us. We will consider and act upon any request
in accordance with applicable data protection laws.

Want to learn more about
what we do with any information we collect? Review the privacy notice in full.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE
COLLECT?

2. HOW DO WE PROCESS YOUR
INFORMATION?

3. WHEN AND WITH WHOM DO WE
SHARE YOUR PERSONAL INFORMATION?

4. DO WE USE COOKIES AND
OTHER TRACKING TECHNOLOGIES?

5. HOW LONG DO WE KEEP YOUR
INFORMATION?

6. HOW DO WE KEEP YOUR
INFORMATION SAFE?

7. DO WE COLLECT INFORMATION
FROM MINORS?

8. WHAT ARE YOUR PRIVACY
RIGHTS?

9. CONTROLS FOR DO-NOT-TRACK
FEATURES

10. DO UNITED STATES
RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

11. DO WE MAKE UPDATES TO
THIS NOTICE?

12. HOW CAN YOU CONTACT US
ABOUT THIS NOTICE?

13. HOW CAN YOU REVIEW,
UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE
COLLECT?

Personal information you
disclose to us

In Short: We collect
personal information that you provide to us.

We collect personal
information that you voluntarily provide to us when you express an interest in
obtaining information about us or our products and Services, when you
participate in activities on the Services, or otherwise when you contact us.

Personal Information
Provided by You. The personal information that we collect depends on the
context of your interactions with us and the Services, the choices you make,
and the products and features you use. The personal information we collect may
include the following:

names

phone numbers

email addresses

Sensitive Information. We do
not process sensitive information.

All personal information
that you provide to us must be true, complete, and accurate, and you must
notify us of any changes to such personal information.

2. HOW DO WE PROCESS YOUR
INFORMATION?

In Short: We process your
information to provide, improve, and administer our Services, communicate with
you, for security and fraud prevention, and to comply with law. We may also
process your information for other purposes with your consent.

We process your personal
information for a variety of reasons, depending on how you interact with our
Services, including:

To respond to user
inquiries/offer support to users. We may process your information to respond to
your inquiries and solve any potential issues you might have with the requested
service.

To send you marketing and
promotional communications. We may process the personal information you send to
us for our marketing purposes, if this is in accordance with your marketing
preferences. You can opt out of our marketing emails at any time. For more
information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below.

3. WHEN AND WITH WHOM DO WE
SHARE YOUR PERSONAL INFORMATION?

In Short: We may share
information in specific situations described in this section and/or with the
following third parties.

We may need to share your
personal information in the following situations:

Business Transfers. We may
share or transfer your information in connection with, or during negotiations
of, any merger, sale of company assets, financing, or acquisition of all or a
portion of our business to another company.

When we use Google Maps
Platform APIs. We may share your information with certain Google Maps Platform
APIs (e.g., Google Maps API, Places API).

4. DO WE USE COOKIES AND
OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies
and other tracking technologies to collect and store your information.

We may use cookies and
similar tracking technologies (like web beacons and pixels) to gather
information when you interact with our Services. Some online tracking
technologies help us maintain the security of our Services, prevent crashes,
fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties
and service providers to use online tracking technologies on our Services for
analytics and advertising, including to help manage and display advertisements,
to tailor advertisements to your interests, or to send abandoned shopping cart
reminders (depending on your communication preferences). The third parties and
service providers use their technology to provide advertising about products
and services tailored to your interests which may appear either on our Services
or on other websites.

To the extent these online
tracking technologies are deemed to be a “sale”/”sharing” (which includes
targeted advertising, as defined under the applicable laws) under applicable US
state laws, you can opt out of these online tracking technologies by submitting
a request as described below under section “DO UNITED STATES RESIDENTS HAVE
SPECIFIC PRIVACY RIGHTS?”

Specific information about
how we use such technologies and how you can refuse certain cookies is set out
in our Cookie Notice.

5. HOW LONG DO WE KEEP YOUR
INFORMATION?

In Short: We keep your
information for as long as necessary to fulfill the purposes outlined in this
privacy notice unless otherwise required by law.

We will only keep your
personal information for as long as it is necessary for the purposes set out in
this privacy notice, unless a longer retention period is required or permitted
by law (such as tax, accounting, or other legal requirements).

When we have no ongoing
legitimate business need to process your personal information, we will either
delete or anonymize such information, or, if this is not possible (for example,
because your personal information has been stored in backup archives), then we
will securely store your personal information and isolate it from any further
processing until deletion is possible.

6. HOW DO WE KEEP YOUR
INFORMATION SAFE?

In Short: We aim to protect
your personal information through a system of organizational and technical
security measures.

We have implemented
appropriate and reasonable technical and organizational security measures
designed to protect the security of any personal information we process.
However, despite our safeguards and efforts to secure your information, no
electronic transmission over the Internet or information storage technology can
be guaranteed to be 100% secure, so we cannot promise or guarantee that
hackers, cybercriminals, or other unauthorized third parties will not be able
to defeat our security and improperly collect, access, steal, or modify your
information. Although we will do our best to protect your personal information,
transmission of personal information to and from our Services is at your own
risk. You should only access the Services within a secure environment.

7. DO WE COLLECT INFORMATION
FROM MINORS?

In Short: We do not
knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect,
solicit data from, or market to children under 18 years of age, nor do we
knowingly sell such personal information. By using the Services, you represent
that you are at least 18 or that you are the parent or guardian of such a minor
and consent to such minor dependent’s use of the Services. If we learn that
personal information from users less than 18 years of age has been collected,
we will deactivate the account and take reasonable measures to promptly delete
such data from our records. If you become aware of any data we may have
collected from children under age 18, please contact us at [email protected].

8. WHAT ARE YOUR PRIVACY
RIGHTS?

In Short:

You may review, change, or terminate your
account at any time, depending on your country, province, or state of
residence.

Withdrawing your consent: If
we are relying on your consent to process your personal information, which may
be express and/or implied consent depending on the applicable law, you have the
right to withdraw your consent at any time. You can withdraw your consent at
any time by contacting us by using the contact details provided in the section
“HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.

However, please note that
this will not affect the lawfulness of the processing before its withdrawal
nor, when applicable law allows, will it affect the processing of your personal
information conducted in reliance on lawful processing grounds other than
consent.

Opting out of marketing and
promotional communications: You can unsubscribe from our marketing and
promotional communications at any time by clicking on the unsubscribe link in
the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages
that we send, or by contacting us using the details provided in the section
“HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed
from the marketing lists. However, we may still communicate with you — for
example, to send you service-related messages that are necessary for the
administration and use of your account, to respond to service requests, or for
other non-marketing purposes.

If you have questions or
comments about your privacy rights, you may email us at [email protected].

9. CONTROLS FOR DO-NOT-TRACK
FEATURES

Most web browsers and some
mobile operating systems and mobile applications include a Do-Not-Track (“DNT”)
feature or setting you can activate to signal your privacy preference not to
have data about your online browsing activities monitored and collected. At
this stage, no uniform technology standard for recognizing and implementing DNT
signals has been finalized. As such, we do not currently respond to DNT browser
signals or any other mechanism that automatically communicates your choice not
to be tracked online. If a standard for online tracking is adopted that we must
follow in the future, we will inform you about that practice in a revised
version of this privacy notice.

California law requires us
to let you know how we respond to web browser DNT signals. Because there
currently is not an industry or legal standard for recognizing or honoring DNT
signals, we do not respond to them at this time.

10. DO UNITED STATES
RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a
resident of Texas, you may have the right to request access to and receive
details about the personal information we maintain about you and how we have
processed it, correct inaccuracies, get a copy of, or delete your personal information.
You may also have the right to withdraw your consent to our processing of your
personal information. These rights may be limited in some circumstances by
applicable law. More information is provided below.

Categories of Personal
Information We Collect

We have collected the
following categories of personal information in the past twelve (12) months:

Category

Examples

Collected

A. Identifiers

Contact details, such as
real name, alias, postal address, telephone or mobile contact number, unique
personal identifier, online identifier, Internet Protocol address, email
address, and account name

B. Protected classification
characteristics under state or federal law

Gender, age, date of birth,
race and ethnicity, national origin, marital status, and other demographic data

C. Commercial information

Transaction information,
purchase history, financial details, and payment information

D. Biometric information

Fingerprints and voiceprints

E. Internet or other similar
network activity

Browsing history, search
history, online behavior, interest data, and interactions with our and other
websites, applications, systems, and advertisements

F. Geolocation data

Device location

G. Audio, electronic,
sensory, or similar information

Images and audio, video or
call recordings created in connection with our business activities

H. Professional or
employment-related information

Business contact details in
order to provide you our Services at a business level or job title, work
history, and professional qualifications if you apply for a job with us

I. Education Information

Student records and
directory information

J. Inferences drawn from
collected personal information

Inferences drawn from any of
the collected personal information listed above to create a profile or summary
about, for example, an individual’s preferences and characteristics

K. Sensitive personal
Information

We may also collect other
personal information outside of these categories through instances where you
interact with us in person, online, or by phone or mail in the context of:

Receiving help through our
customer support channels;

Participation in customer
surveys or contests; and

Facilitation in the delivery
of our Services and to respond to your inquiries.

Sources of Personal
Information

Learn more about the sources
of personal information we collect in “WHAT INFORMATION DO WE COLLECT?”

How We Use and Share
Personal Information

Learn about how we use your
personal information in the section, “HOW DO WE PROCESS YOUR INFORMATION?”

Will your information be
shared with anyone else?

We may disclose your
personal information with our service providers pursuant to a written contract
between us and each service provider. Learn more about how we disclose personal
information to in the section, “WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL
INFORMATION?”

We may use your personal
information for our own business purposes, such as for undertaking internal
research for technological development and demonstration. This is not
considered to be “selling” of your personal information.

We have not disclosed, sold,
or shared any personal information to third parties for a business or
commercial purpose in the preceding twelve (12) months. We will not sell or
share personal information in the future belonging to website visitors, users, and
other consumers.

Your Rights

You have rights under
certain US state data protection laws. However, these rights are not absolute,
and in certain cases, we may decline your request as permitted by law. These
rights include:

Right to know whether or not
we are processing your personal data

Right to access your
personal data

Right to correct
inaccuracies in your personal data

Right to request the
deletion of your personal data

Right to obtain a copy of
the personal data you previously shared with us

Right to non-discrimination
for exercising your rights

Right to opt out of the
processing of your personal data if it is used for targeted advertising, the
sale of personal data, or profiling in furtherance of decisions that produce
legal or similarly significant effects (“profiling”)

How to Exercise Your Rights

To exercise these rights,
you can contact us by submitting a data subject access request, by emailing us
at [email protected], or by referring to the contact details at the bottom
of this document.

Under certain US state data
protection laws, you can designate an authorized agent to make a request on
your behalf. We may deny a request from an authorized agent that does not
submit proof that they have been validly authorized to act on your behalf in
accordance with applicable laws.

Request Verification

Upon receiving your request,
we will need to verify your identity to determine you are the same person about
whom we have the information in our system. We will only use personal
information provided in your request to verify your identity or authority to
make the request. However, if we cannot verify your identity from the
information already maintained by us, we may request that you provide
additional information for the purposes of verifying your identity and for
security or fraud-prevention purposes.

If you submit the request
through an authorized agent, we may need to collect additional information to
verify your identity before processing your request and the agent will need to
provide a written and signed permission from you to submit such request on your
behalf.

Appeals

Under certain US state data
protection laws, if we decline to take action regarding your request, you may
appeal our decision by emailing us at __________. We will inform you in writing
of any action taken or not taken in response to the appeal, including a written
explanation of the reasons for the decisions. If your appeal is denied, you may
submit a complaint to your state attorney general.

11. DO WE MAKE UPDATES TO
THIS NOTICE?

In Short: Yes, we will
update this notice as necessary to stay compliant with relevant laws.

We may update this privacy
notice from time to time. The updated version will be indicated by an updated
“Revised” date at the top of this privacy notice. If we make material changes
to this privacy notice, we may notify you either by prominently posting a
notice of such changes or by directly sending you a notification. We encourage
you to review this privacy notice frequently to be informed of how we are
protecting your information.

12. HOW CAN YOU CONTACT US
ABOUT THIS NOTICE?

If you have questions or
comments about this notice, you may email us at [email protected] or
contact us by post at:

The Lab

6901 Quaker Ave. Suite 100
Lubbock, TX 79424

13. HOW CAN YOU REVIEW,
UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of
residence in the US, you may have the right to request access to the personal
information we collect from you, details about how we have processed it,
correct inaccuracies, or delete your personal information. You may also have
the right to withdraw your consent to our processing of your personal
information. These rights may be limited in some circumstances by applicable
law. To request to review, update, or delete your personal information, please
fill out and submit a data subject access request.